Today’s BADASS® is an entirely new breed because the term BADASS® has taken on an entirely new meaning where “bad” means “good.”
Since just about anybody, anywhere in the world, at any time can be a BADASS®, we embraced the tagline BE BAD DO GOOD® to motivate the masses to live the BADASS® Lifestyle and do more good deeds.
Celebrities, athletes and public figures are often referred to as BADASS® for their unique abilities. However, if they remain one-dimensional in their abilities and never give back, they are not BADASS® by our standards. BADASS BRANDZ™ was created to set the stage for you to showcase the BADASS® that you are, the things you do best and the causes you embrace to make a difference.
Our Mission is Simple:
Make the world better today than it was yesterday.
Our mission is very achievable if more people join the TEAM BADASS® movement.
The TEAM BADASS® movement strives to connect more people with more causes to make more of a difference. Our mission maintains a simple focus on today with the expectation that people will make every “today” that they live count!
Anyone can set a daily goal and feel a sense of accomplishment as they reflect on their BADASS® efforts for that day. Therefore, the success of our mission relies on our collective efforts to maximize awareness within social networks, social media and the mainstream media.
So take your first BADASS® step today and encourage your social networks to join the TEAM BADASS® movement and JUST BE ONE.®